B2B Marketers Report Good Lead Gen Results From Live Demos, Free Trials

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Clik here to view.There are numerous content or offer types that B2B marketers can use to generate leads, but some stand out as having better results than others, finds Software Advice in a survey conducted in partnership with Eloqua and CMO.com. In particular, free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers using these demand generation tools. (more…)