There are numerous content or offer types that B2B marketers can use to generate leads, but some stand out as having better results than others, finds Software Advice in a survey conducted in partnership with Eloqua and CMO.com. In particular, free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers using these demand generation tools. (more…)
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B2B Marketers Report Good Lead Gen Results From Live Demos, Free Trials
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