Content Marketing The Most Popular Digital Area Slated For A Budget Hike This Year

Add it to the list of research (such as this and this) heralding the increasing priority of content marketing. This latest piece of research, from Econsultancy and Responsys [download page], finds that 70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels. Content marketing edges SEO (65%) and email marketing for engagement/retention (also 65%) as the most popular digital channel tabbed for a budget increase. (more…)