Less Than 1 in 6 Shopping Emails Were Read in Q4 2012

Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier, finds Return Path [download page] in its latest Email Intelligence Report. Some sectors performed better than others, though, with finance easily beating out all others, with a 27.5% read rate. Business (24.3%) and real estate (20.1%) also performed well, but only 15.2% of shopping emails were read. (more…)