Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, as Opera details [pdf] in a report covering platform activity in Q4. Noting that overall impressions and publisher revenue more than doubled in Q4 over any other quarter, the report reveals that while Android overtook the iPhone in mobile phone impression share, the iPhone generated 37.3% of publisher revenue compared to 30% for Android. (more…)
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For Mobile Ad Monetization, iOS Remains King, Despite Rising Android Challenge
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