Long-Form Digital Videos Packing In More Ads – And Viewers Keep Watching Them

Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4, per new quarterly data from FreeWheel. Completion rates for long-form video ads remained at their peak, up from 88% in Q4 2011 and 85% in the first quarter of that year. The completion rate for ads in mid-form content (5-20 minutes) also ended the year on a high note (81%). (more…)