Search Still Drives More E-Commerce Traffic, Higher Order Values Than Email, Social

Search engines still dwarf email and social media as an e-commerce traffic driver, per Monetate’s latest e-commerce report [download page] covering Q4 2012 activity. 32% of e-commerce site visits in Q4 came from search, compared to 4.3% from email and just 1.9% from social media. In fact, Q4 marked the third consecutive quarter that social media’s influence waned, falling from 2.7% share of visits in Q1 2012, and lending credence to a recent PwC assertion that social media is unlikely to soon become an important retail sales channel. (more…)