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Ads on Social Seen Highly Efficient in Reaching High-Quality Users
Social vastly outperforms portals, networks, and exchanges in ad reach efficiency – a measure that refers to their ability to reach exclusive users at the lowest cost – finds a study [download page]...
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Execs More Convinced of Social as Strategic Priority Than as Revenue Driver
Social media marketing: got to do it, but is it really a revenue driver? That appears to be the perception, at least according to survey results [download page] from a newly-released Nectar Online...
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Top Metro Areas by High-Income Household Density Found Mainly on the Coasts
The Census Bureau has released an American Community Survey brief [pdf] relating to the geographic spread of high-income households (those in the top 5% of income nationwide, or an annual household...
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Viewability of Directly Placed Display Ads Improved Slightly in H2
56% of directly placed ads stayed in-view for at least 1 second in H2 2012, up from 49.9% in H1, according to [pdf] a February 2013 study from Integral Ad Science (formerly AdSafe Media). Viewability...
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More Americans Pro-Actively Researching Companies They May Deal With
56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with, according to [pdf] results from latest Harris Poll...
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Downloadable Media Seen Popular Mobile Purchases
More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device, per results [download page] from a Prosper Mobile Insights survey....
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Youth, Minorities Show Above-Average Propensity to Support Brands on Social...
Scarborough Research has released research examining the 13% of US adults who believe that social networking is important for showing support for their favorite companies or brands (“social brand...
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Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December
Tumblr may not be a popular player on the world stage, but data from a new comScore study [download page] shows that it’s heavily used by Americans, relative to other popular sites. Analyzing share of...
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Radio Revenues Grew By 4% in Q4, 1% in 2012 Overall
Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth, according to [pdf] a report from the Radio Advertising Bureau (RAB). The overall...
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Social Networking Adoption Leveled Out in Late 2012
The proportion of internet users aged 18-29 who reported using social networking sites dropped to 83% in December 2012, according to results from a study by the Pew Research Center’s Internet &...
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Promo Products Said Creating Favorable Impressions Among Recipients
A new study [pdf] from the Promotional Products Association International (PPAI) takes a look at the benefits of… promotional products. Among the findings of the survey, about 7 in 10 respondents...
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Hispanic Men Exert Influence on Household Shopping Decisions
Marketers ignoring Hispanic men are missing opportunities by doing so, says Mintel in new research. According to the study, 42% of Hispanic men and 55% of Hispanic fathers are the top decision maker...
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Female Mobile Coupon Users Not Enamored With Scanning-Based Methods
A new survey [pdf] from RadiumOne looks at the different ways in which women aged 35-54 use coupons on their mobile devices for household purchases. Among the findings, more than 6 in 10 redeem grocery...
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36% of Smartphone Owners Tune In To Internet Radio On Their Devices
Smartphones are being used more commonly as music-listening devices, details The NPD Group in new survey results. 56% of smartphone owners say they use their device for music-listening, and 65% of...
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In the Smart Device World, It’s China, the US, and Then Everybody Else
The US and China are by far the largest markets for smartphones and tablets (iOS and Android), details Flurry in a new study. Measured by active smart device installed base, the US (222 million) and...
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Smart Devices, Social Media Will Change Email Programs, Say Marketers
Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers responding to a MarketingSherpa survey [pdf] cited the pervasiveness of smartphones and...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan 28-Feb 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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