Smart Devices, Social Media Will Change Email Programs, Say Marketers

Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers responding to a MarketingSherpa survey [pdf] cited the pervasiveness of smartphones and tablets, and 57% pointed to social media. But while marketers see changes ahead wrought by the proliferation of smart devices, they are having trouble integrating mobile with their email programs: just 21% reported currently doing so. (more…)