Hispanic Men Exert Influence on Household Shopping Decisions

Marketers ignoring Hispanic men are missing opportunities by doing so, says Mintel in new research. According to the study, 42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases. There’s an age trend at play, too: those aged 45-64 are more likely to command the most influence than those aged 25-34 (54% vs. 44%). (more…)