Female Mobile Coupon Users Not Enamored With Scanning-Based Methods

A new survey [pdf] from RadiumOne looks at the different ways in which women aged 35-54 use coupons on their mobile devices for household purchases. Among the findings, more than 6 in 10 redeem grocery and consumer retail goods-based coupons. Of those, less than one-quarter prefer scanning-based methods, according to the report, with a slight majority preferring to display the coupon to a cashier, and 42% preferring SMS-based coupons. (more…)