Promo Products Said Creating Favorable Impressions Among Recipients

A new study [pdf] from the Promotional Products Association International (PPAI) takes a look at the benefits of… promotional products. Among the findings of the survey, about 7 in 10 respondents recalled receiving at least a single promotional product in the prior 12 months, with 88% of those recalling the advertiser and 62% the message. Aside from generating high recall, the study shows that 59% of respondents reported a more favorable impression of the advertiser after receiving a product. (more…)