Execs More Convinced of Social as Strategic Priority Than as Revenue Driver

Social media marketing: got to do it, but is it really a revenue driver? That appears to be the perception, at least according to survey results [download page] from a newly-released Nectar Online Media study. Respondents were nearly universal in their belief that social media is important to their organization (94%) and that it enhances awareness of their brand (92%). 8 in 10 also checked social off as a strategic imperative – mirroring results from a Facebook study last year in which 6 in 10 senior marketers said social was key to their company’s survival. (more…)