More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device, per results [download page] from a Prosper Mobile Insights survey. Entertainment items such as books and CDs see significant – even if less – popularity for purchase via mobile (32.9%), while roughly 3 in 10 have bought gift cards (31.1%) and apparel (28.7%). Electronics, entertainment, and apparel consistently appear among the top items purchased on mobiles, according to studies from BuzzCity, Apigee, and WorldPay. (more…)
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Downloadable Media Seen Popular Mobile Purchases
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