Top 10 Cable TV Engagement, Week of Jan 28-Feb 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Brands’ Discounts and Freebies Seen Fostering Bonds With Online Followers
7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products, per the latest research from Ipsos Open...
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Number of World’s Top 100 Brands on Pinterest Now Rivals Google+
While the world’s top 100 brands (according to Interbrand) are almost universally using Facebook and Twitter, their adoption of social photo sharing sites Pinterest and Instagram has grown to rival...
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Marketers Looking to Act More on Data Analytics to Improve Performance
While the vast majority of marketers report collecting at least an average amount of data, only 37% say they routinely gain insight from their analytics, per results from a MarketingSherpa study....
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4 in 10 Email Opens Occurred on a Mobile Device in H2 2012
The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1, per the latest report [pdf] from Knotice. Mobile phones accounted...
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Local Marketing: 59% Say It’s Essential; 7% Say They’re Really Good At It
About 6 in 10 senior marketers, presented with a choice of attitudes regarding the importance of local marketing to their organization’s demand generation and revenue, chose the response indicating...
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Email Commands Largest Share of SMB Marketing Budgets
Email marketing captures an average 15% of SMB marketing budgets, according to a soon-to-be released study from Vocus, conducted by Edge Research. Email edges events and trade shows (13%) and...
View ArticleTop 10 Brand Movers, January 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Americans Spent 5% More Using Credit and Debit Cards Last Year
While a recent comScore report shows that consumer awareness and usage of digital wallets remains low, there are no such issues in the general purpose card market, per the latest figures from The...
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Marketing Budgets Continue to Rebound in February
Budget conditions continue to improve this month, finds Warc in its latest Global Marketing Index. The budget component of the index improved to a reading of 51.7 this month, sustaining a rebound begun...
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Consumers Spent More Than $100 Billion Online on Travel Last Year
US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion, according to new figures from comScore. To put that figure in context, last year’s record retail...
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Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas, according to [download page] results from a new study by the CMO Council. Asked how mobile will impact their...
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Brand SocNet Sites Said Being Used More For Service Than For Marketing
A new “Social Media Benchmark Study” released by J.D. Power and Associates looks at how well different industries are using social media sites for marketing and servicing needs, finding that not all...
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TV Rated Most Effective Advertising Channel by SMBs
TV ads might get just a small share of SMB marketing budgets, but they’re perceived as extremely effective, according to results from a soon-to-be-released Vocus survey, conducted by Edge Research. The...
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Action & Adventure The Preferred Genre For The Movie Theater Experience
Action and adventure movies are the most likely to draw a crowd of moviegoers, finds Nielsen in newly released data. Asked the types of movies they like to see most in theaters, 61% of American...
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In 2012, As Smart Device Ad Impressions Rose, Android Maintained Lead
Smartphones counted as the leading devices on the Millennial Media network in 2012, according to [download page] the company’s year-in-review report. With 75% share of total ad impressions, the...
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Mobile Marketers to Spend More, Despite ROI Concerns
Mobile marketing budgets ought to increase this year, per results [download page] from a study conducted by Forrester Consulting on behalf of Acquent. 6 in 10 survey respondents – who were required to...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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