Email Commands Largest Share of SMB Marketing Budgets

Email marketing captures an average 15% of SMB marketing budgets, according to a soon-to-be released study from Vocus, conducted by Edge Research. Email edges events and trade shows (13%) and person-to-person contact (12%) as the top marketing expenditure for SMBs, with traditional media such as outdoor (3%), radio (4%), and TV (5%) ads getting the smallest pieces of the pie. But while email commands the highest share of budgets across all SMB sizes, the extent to which it is relied on varies, most likely due to its cost. (more…)