About 6 in 10 senior marketers, presented with a choice of attitudes regarding the importance of local marketing to their organization’s demand generation and revenue, chose the response indicating that it is essential to business growth and profitability, according to [download page] a new report from the CMO Council. Yet in a separate question, only 7% of respondents rated their company’s ability to activate local audiences as being highly evolved. (more…)
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Local Marketing: 59% Say It’s Essential; 7% Say They’re Really Good At It
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