The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1, per the latest report [pdf] from Knotice. Mobile phones accounted for 29% of all opens, up from 26% in H1, while 12% of opens occurred on a tablet, up from slightly less than 11%. Given the rapid growth in mobile email opens, Knotice projects that more than half of total opens will occur on a mobile device by year-end. (more…)
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4 in 10 Email Opens Occurred on a Mobile Device in H2 2012
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