In 2012, As Smart Device Ad Impressions Rose, Android Maintained Lead

Smartphones counted as the leading devices on the Millennial Media network in 2012, according to [download page] the company’s year-in-review report. With 75% share of total ad impressions, the smartphone share grew by 7% points from 2011. Non-phone connected devices also grew their share, up 5% points from 15% to 20%, fueled by rapid adoption of tablets. Despite all that change in device mix, the OS mix remained remarkably constant, with Android (48%, up 1% points) and iOS (32%, down 1% point) the clear leaders. (more…)