Mobile Marketers to Spend More, Despite ROI Concerns

Mobile marketing budgets ought to increase this year, per results [download page] from a study conducted by Forrester Consulting on behalf of Acquent. 6 in 10 survey respondents – who were required to make or influence their company’s mobile marketing strategy and hiring decisions – said they expect their mobile marketing budgets to increase significantly (15%) or slightly (45%). But while their budgets will increase, their concerns about ROI look like they’re persisting. (more…)