Marketing Budgets Continue to Rebound in February

Budget conditions continue to improve this month, finds Warc in its latest Global Marketing Index. The budget component of the index improved to a reading of 51.7 this month, sustaining a rebound begun last month. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) The budget index rose in each of the 3 regions tracked, with confidence highest in the Americas (55.5). (more…)