TV ads might get just a small share of SMB marketing budgets, but they’re perceived as extremely effective, according to results from a soon-to-be-released Vocus survey, conducted by Edge Research. The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness. TV ads were rated as more effective than radio (43%), outdoor (43%), online display (42%) and print (31%) ads, and also beat out popular marketing channels such as search (SEO – 42%), social (40%), and email (39%). (more…)
↧
TV Rated Most Effective Advertising Channel by SMBs
↧