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In H2 2012, Google Shopping Proved More Cost Effective Than Amazon Product Ads
Recent research has shown Google Product Listing Ads (PLAs) to outperform text ads, and new data from CPC Strategy demonstrates that since moving to PLAs, Google Shopping has performed far better when...
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Facebook Exchange Performance: Good, Not Yet Peerless
A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory, offering Facebook’s tremendous reach (it ranked as...
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1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More
63% of shoppers used multiple devices to help with their holiday purchases last year, finds Google in a holiday consumer survey conducted with Nielsen. Among the survey’s highlights, 2 in 3 also said...
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Trends Behind Nielsen’s Decision to Broaden Its TV Ratings System
It’s been well-documented that Nielsen has decided to expand its definition of a TV household for its rating system, in a move both welcomed and criticized for being overdue. As The Hollywood Reporter...
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Few Marketers Aware of IAB’s Rising Stars Units
There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download page] in a recently-released study. Only 31% of marketers surveyed said they had...
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Facebook Advertising Adoption Grows, As Do Budgets
Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier,...
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Moving 15% of TV Dollars to Online Video Said Increasing Reach at Lower Cost
A new study [pdf] by the Internet Advertising Bureau (IAB) and Nielsen, supported financially by Microsoft Advertising and Yahoo, argues that shifting ad budgets from TV to online video can enhance...
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CMOs Bullish About Social Media Spending
CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in...
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American Teens Prefer Offline to Online Ads
They may be digital natives, but American teens don’t fancy everything digital. According to data provided to MarketingCharts from a new study from Research Now and K&A BrandResearch, American...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 22-24, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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55% of Social Networking Consumption Occurs on A Mobile Device
Consumers are spending an increasing amount of time performing various activities on mobile devices, finds comScore in its “US Mobile Future in Focus” [download page] report. In fact, in December of...
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Customer Experiences Seen Improving This Year
A new study [download page] of 246 companies by the Temkin Group finds that 37% achieved an “excellent” (4%) or “good” (33%) rating on the Temkin Experience Rating scale, a 9% point increase from last...
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Inbound Marketers Attribute Web Traffic Gains to Blogging, SEO
In a study [pdf] using data from 5,048 customers and surveys from 236 professionals knowledgeable about their company’s marketing strategy, HubSpot has found that virtually all of its customers...
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Ads Viewed During TV Shows Said More Effective When Watched Online
Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online, finds Nielsen [pdf] in a study commissioned by the...
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CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and...
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January Web Traffic Trends: Jobs, Travel and Taxes On the Mind
Travel and a new job might well have featured on many Americans’ New Year’s resolutions, at least if online traffic trends can be used as a barometer. According to the latest data [download page] from...
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Radio’s Local Online Ad Revenues Grew by 22% Last Year
Radio revenues from local online advertising increased by 22% last year to $370.7 million, slightly outpacing overall local online advertising growth of 20%, according to a study conducted by Borrell...
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6 in 10 CMOs Pleased With Their Company’s Marketing Excellence
About 6 in 10 CMOs rate their company’s marketing excellence as “strong” or better, while just 1 in 10 rate it as “weak” (8%) or “very weak” (2.3%), according to [pdf] the latest installment of The CMO...
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Majority of Tablet Video Viewing Time Is Spent With Content 30 Minutes And...
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length, according to the latest quarterly video report from Ooyala. As the study notes, the...
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QR Code Scanning Not Yet A Mainstream Activity For US Smartphone Users
Nielsen has released a report [download page] called “The Mobile Consumer: A Global Snapshot,” in which it examines device penetration, activities, and advertising across 10 countries. Among the...
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