55% of Social Networking Consumption Occurs on A Mobile Device

Consumers are spending an increasing amount of time performing various activities on mobile devices, finds comScore in its “US Mobile Future in Focus” [download page] report. In fact, in December of last year, comScore finds that 37% of total time spent online was via a mobile device, a far greater amount than the 23% GfK indicated in an earlier study. Among the categories that were above-average in mobile share of internet time were maps (84% mobile), weather (60%), music (57%), and social networking (55%). (more…)