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January Web Traffic Trends: Jobs, Travel and Taxes On the Mind

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comScore-Top10-Gaining-Web-Categories-bypercent-change-dec12-v-jan13-Feb2013Travel and a new job might well have featured on many Americans’ New Year’s resolutions, at least if online traffic trends can be used as a barometer. According to the latest data [download page] from the comScore Media Metrix, travel sites represented 3 of the top 10 fastest-growing site categories in January, as did career services & development sites. Still, tax season loomed largest, with tax sites experiencing an enormous 279% month-over-month change in unique visitors, the second consecutive month as the fastest-growing category. (more…)


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