Majority of Tablet Video Viewing Time Is Spent With Content 30 Minutes And Longer

In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length, according to the latest quarterly video report from Ooyala. As the study notes, the increasing amount of time spent with long-form content signals more opportunities for mid-roll programming, which tends to have a higher completion rate than other ad types. It also suggests that viewers are moving from “online video” to “online television,” per the report, and that has significance for advertisers. (more…)