About 6 in 10 CMOs rate their company’s marketing excellence as “strong” or better, while just 1 in 10 rate it as “weak” (8%) or “very weak” (2.3%), according to [pdf] the latest installment of The CMO Survey, conducted by Duke University’s Fuqua School of Business. On a 7-point scale of excellence (with 7 being “excellent, one of the best in the world”), marketers gave their organizations a mean rating of 4.5, slightly up from 4.4 in the prior edition of the survey, released in August 2012. (more…)
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6 in 10 CMOs Pleased With Their Company’s Marketing Excellence
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