Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online, finds Nielsen [pdf] in a study commissioned by the IAB and sponsored by Microsoft Advertising and Yahoo. The study comes on the heels of a report that Nielsen will be including broadband views in its TV ratings system, though the company has found similar results in previous studies dating back at least to 2010. (more…)
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Ads Viewed During TV Shows Said More Effective When Watched Online
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