1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More

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Clik here to view.63% of shoppers used multiple devices to help with their holiday purchases last year, finds Google in a holiday consumer survey conducted with Nielsen. Among the survey’s highlights, 2 in 3 also said that having access to multiple devices made it easier for them to shop, and half felt that access to those devices made them shop more frequently. The results align with recent research from PricewaterhouseCoopers, in which 56% of US consumers said that they’ve spent more with their favorite retailer since they started shopping across multiple channels. (more…)