Trends Behind Nielsen’s Decision to Broaden Its TV Ratings System

It’s been well-documented that Nielsen has decided to expand its definition of a TV household for its rating system, in a move both welcomed and criticized for being overdue. As The Hollywood Reporter noted, Nielsen’s plan is to “capture all video viewing including broadband and Xbox and iPads,” though for now the new definition of a TV household has expanded only to include “those households who are receiving broadband internet and putting it onto a television set.” This article looks at some of the underlying trends behind Nielsen’s decision. (more…)