Facebook Advertising Adoption Grows, As Do Budgets

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Clik here to view.Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier, according to a new survey from Ad Age and Citi. Ad budgets are also expected to rise, with 58% expecting them to increase significantly (8.2%) or modestly (50%). That’s despite more advertisers believing Facebook ROI trails other platforms such as Google or Yahoo than exceeds them (29.3% vs. 23.9%), although most say they’re about equal. (more…)