Recent research has shown Google Product Listing Ads (PLAs) to outperform text ads, and new data from CPC Strategy demonstrates that since moving to PLAs, Google Shopping has performed far better when compared to Amazon Product Ads. In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product Ads, according to the report. In Q4, for example, advertisers using Google Shopping paid an average of $11.30 for every $100 in sales, as opposed to $15.60 for those using Amazon Product Ads. (more…)
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In H2 2012, Google Shopping Proved More Cost Effective Than Amazon Product Ads
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