7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products, per the latest research from Ipsos Open Thinking Exchange. Americans seem particularly obsessed with savings, according to the study: they’re 40% more likely than the 24-country average to say that brands that send them coupons for discounts or free products make them want to stay more connected. (more…)
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Brands’ Discounts and Freebies Seen Fostering Bonds With Online Followers
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