Site Visitor-to-Phone Lead Conversion Rates Vary Widely by Industry

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Clik here to view.Ifbyphone has released new industry benchmarks showing to what extent different industries capture phone leads from their websites (“call-based conversion rate”). To obtain the data, the company used its SourceTrak technology – which logs page visits for every instance in which a dynamic number is inserted on a business’ webpage, and then tracks calls originating from those pages. Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%. (more…)