Twitter Says Its Mobile Users Are More Active, Engaged With Brands

Twitter users who access the site primarily on a mobile device prove to be more active and more engaged with brands than the average user, according to results of a study conducted by Twitter and Compete. These “primary mobile users” are 57% more likely to compose original tweets, 63% more likely to click on links, 96% more likely to follow 11 or more brands, and 58% more likely to recall seeing an ad on the site. (more…)