In Q4, 1 in 5 E-Commerce Site Visits Came From a Smartphone or Tablet

Image may be NSFW.
Clik here to view.Smartphones and tablets continue to grow more influential to online retail, according to [download page] Monetate’s Q4 2012 e-commerce quarterly report. Traffic from smartphones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, finds the report, while tablets’ share of e-commerce traffic has grown from 4.1% to 9.8%. Overall, then, smartphones and tablets drove 20.6% of total e-commerce traffic in Q4, more than double their 8.2% share from a year earlier. (more…)