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Looking For “Mass Affluents”? Check the Coastal Regions
San Francisco leads the US in density of high-asset households, according to [download page] an October report from Nielsen. Nielsen defines Mass Affluents as having income-producing assets (IPAs) of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 19-21, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Facebook Takes Majority Share of Social Logins; Gains At Google’s Expense
Facebook was again the leading option in Q3 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to October...
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Why Moms Recommend Brands – And Why It Matters
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released...
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Americans Looked Online For Savings in September
Americans looked to incentive sites in greater numbers last month to help them save money, according to the latest comScore Media Metrix data. The number of unique visitors to incentive sites grew by...
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In-Person Events Rated Most Effective By B2B Content Marketers
B2B marketers are almost universally using social media to distribute content, but less than half rate it as effective, according to [download page] a new study from the Content Marketing Institute...
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Consumers and Marketers Alike Say Traditional Media Best for Advertising
Online advertising revenues are growing more quickly than traditional media revenues. But consumers and marketers both rate traditional sources, including TV and print publications, as best for...
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More Companies Agree on Big Data’s Benefits Than Its Definition
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. But ask these...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct 8-14, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct 8-14, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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iOS Leads – Strongly – In Mobile Ad Monetization
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, as Opera details [download page] in a report covering platform activity in Q3. iOS...
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Customers’ Social Engagement Linked To Increased Transaction Volume
New research finds [download page] that customers who participate in a brand’s social community are likely to show higher transaction volume in the weeks following the event that spurred their...
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Consumers Agree: Ads Should Tell Unique Stories
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers. That’s one in a series of findings [pdf] from Adobe and Edelman Berland on consumer attitudes towards marketing...
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Paid Media Turbo Charges Reach, Says Facebook
For even the most successful brands on Facebook, paid media can significantly amplify total reach over organic reach alone, argues Facebook [pdf] in a study conducted in partnership with comScore. The...
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Gen Xers Prove Cost-Conscious When CPG Shopping
However self-indulgent they are perceived to be, Millennials and Gen Xers (those born after the post-WWII baby boomers) are a cost-conscious lot, according to SymphonyIRI’s quarterly MarketPulse...
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Americans Find Funny Online Ads More Appealing Than The Rest of the World Does
Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous, according to new data released by Ipsos in October. But Americans, who...
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Social Media A Customer Service Channel For 1 in 2 Users
47% of American social media users aged 18 and older have used “social care,” finds NM Incite [download page] in a new report. That figure, unsurprisingly, is highest among younger groups, with 60% of...
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Tweeted Links Said Clicked Most on Weekends, Late Afternoons
A new study by Sign-Up.to of tweets sent and tracked through its marketing tools finds that click-through rates (CTR) on links contained within those tweets are higher on the weekends than during the...
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Agencies Say Referrals, Networking Best For Drumming Up New Biz
About 8 in 10 agencies surveyed by RSW/US [pdf] believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%). But, that doesn’t mean that...
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7 in 10 Would Recommend A Brand Or Company After A Good Social Care Response
Effective social care (being customer service through social media channels) fosters strong customer loyalty, finds NM Incite [download page] in a new report released October 2012. Among customers who...
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