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Local Search Used By At Least 60% In Any Product, Business Category
Local search incidence is very high across 11 product and service categories, according to [download page] an October 2012 report from YP, conducted by Immr and in collaboration with Street Fight. 4 in...
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AdWords Conversions Highest (And Least Costly) In Internet & Telecomm
Of the 10 industries that spent the most on Google ads in Q3 2012 (both search and display), the Internet and Telecommunications industry achieved the best overall results according to WordStream, with...
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Online Video Ad Views Held Ground In September After Summer Slide
Americans viewed 9.4 billion video ads in September, as data from comScore VideoMetrix reveals. That is a slight dip from August’s 9.5 billion ads, but, fairly positive news after the June-to-July 2012...
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1 in 2 National Brands Plan More Spending On Local Marketing Next Year
In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year, according to [download page] a new study from Balihoo, while an additional 44% plan to spend the same....
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Multivariate Testing Said Highly Valuable For Improving Conversion Rates
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates, and another 35% say it’s quite valuable, representing a...
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Customer Response Times: Might Take Hours Via Social, Seconds By Phone
About two-thirds of companies using social customer service claim to respond in 4 hours or less, and 26% within a day, according to October 2012 findings by SocialMediaToday, in cooperation with SAP...
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Smartphones Work Round The Clock, Tablets Come Out At Night
Consumers use smartphones fairly steadily throughout the day, while tablet use rises sharply at night, finds the latest Jumptap MobileSTAT report. Measuring iPad and iPhone use by time of day, the...
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Companies See Room For Improvement In Conversion Rate Optimization Best...
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them, finds an [download page] October 2012 report from Econsultancy and...
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Ad Agencies Say Clients Stalling On Media Buys Until After The Election
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election, finds STRATA in the latest installment of its quarterly survey of...
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Cross-Channel Marketers Want Insights Into Customer Interactions, Tech To Do It
Understanding customer interactions across channels is a leading challenge for cross-channel marketers, details a [download page] study conducted by Forrester and commissioned by ExactTarget. A total...
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Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published
A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 26-28, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Broadcast TV Engagement, Week of Oct 15-21, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct 15-21, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Consumers Value Personal Touch In Less Commoditized Industries
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions, per survey results [download page] released in November 2012 by rbb...
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Local Mobile Ad Spend To See Rapid Growth In Coming Years
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012, details BIA/Kelsey [download page] as part of a new forecast. Although that’s a slight drop from April’s forecast for...
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Smartphone Penetration Crosses Majority Threshold of US Mobile Market
More than half of US mobile device users now own a smartphone, according to the latest comScore MobiLens data. During the 3-month average ending in September 2012, 51% of the 234 million Americans aged...
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Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers
For email marketers, one of the main challenges is cutting through the clutter. Here’s why: according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said...
View ArticleTop 10 Mobile Phone Websites – October 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – October 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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