Cross-Channel Marketers Want Insights Into Customer Interactions, Tech To Do It

Understanding customer interactions across channels is a leading challenge for cross-channel marketers, details a [download page] study conducted by Forrester and commissioned by ExactTarget. A total of 43% of respondents named this a top-3 challenge, including 8% rating it as their top challenge. Another big obstacle: Managing campaign execution across multiple marketing technologies, chosen by 45% as a top-3 challenge. (more…)