Ad Agencies Say Clients Stalling On Media Buys Until After The Election

The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election, finds STRATA in the latest installment of its quarterly survey of leading advertising agencies. 47% of non-political ad buyers polled said their clients are waiting until after the election to advertise so as to avoid competing with political ad buys. That’s a sea change from Q2, when just 18% of non-political media buyers said the same. (more…)