Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers

For email marketers, one of the main challenges is cutting through the clutter. Here’s why: according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). In fact, 8 in 10 respondents said that more than 20% of their new emails came from marketers. (more…)