Local Mobile Ad Spend To See Rapid Growth In Coming Years

Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012, details BIA/Kelsey [download page] as part of a new forecast. Although that’s a slight drop from April’s forecast for this year’s local revenues, the latest outlook calls for local mobile ad spending to more than quadruple by 2016 to reach $5.8 billion. That’s a step up from the $5 billion forecast from earlier this year. (more…)