AdWords Conversions Highest (And Least Costly) In Internet & Telecomm

Of the 10 industries that spent the most on Google ads in Q3 2012 (both search and display), the Internet and Telecommunications industry achieved the best overall results according to WordStream, with a 6.27% average conversion rate from Google Search, and 8.59% on Google Display Network. The finance industry enjoyed the second highest average conversion rate (6.12% on Google Search, 5.12% on Google Display). Its top advertisers were State Farm, Geico, Quicken Loans, and Bank of America. (more…)