1 in 2 National Brands Plan More Spending On Local Marketing Next Year

In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year, according to [download page] a new study from Balihoo, while an additional 44% plan to spend the same. Just 8.6% plan to cut back on local marketing spend in 2013, slightly less than the 11.1% that plan to cut back on national marketing funds. (more…)