More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates, and another 35% say it’s quite valuable, representing a 13% increase from last year, according to [download page] an October report from Econsultancy and RedEye. Even so, just 17% are currently using multivariate testing, and only 44% plan its use in the future. That may be due to the difficulty respondents ascribe to implementing this testing method. (more…)
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Multivariate Testing Said Highly Valuable For Improving Conversion Rates
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