Looking For “Mass Affluents”? Check the Coastal Regions

San Francisco leads the US in density of high-asset households, according to [download page] an October report from Nielsen. Nielsen defines Mass Affluents as having income-producing assets (IPAs) of between $250,000 and $1 million (excluding real estate). Those assets include, among others, stocks, 401(k)s and money market savings. Mass Affluents skew higher than the mass market for these assets, and are concentrated less in old-money areas and the Sunbelt, and more in and around coastal metropolises. (more…)