Targeted SocNet Ads Get A Vote of Confidence

Almost 6 in 10 American adults surveyed online by Ipsos say they would like the ads on their social networking pages to be tailored to their specific needs, according to [download page] new data released in October. Still, 42% would prefer that those ads be more general, suggesting they dislike and perhaps distrust being targeted. The US falls just about average in its preference, with 56% of respondents across 24 countries around the world preferring targeted ads. (more…)