Tablet Owners Show Some Enthusiasm For In-App Ads

3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI. That interest shows a clear generational trend, highest among Millennials (40%) and lowest among Boomers (19%). Beyond retail apps, other app types in which tablet owners are very interested in seeing ads appear include local information (28%), weather (28%), cooking/recipes (25%), and magazine (25%) apps. (more…)