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Primetime TV Viewing Habits Shift, But Ad Perceptions Are Constant
Recent research from Nielsen has shown that DVR usage represents a growing chunk of TV time, and a new study [download page] from GfK appears to confirm that this is the case for the primetime viewing...
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Pinterest Gets The Shopping Juices Flowing, Say Online Consumers
Online shoppers who use Pinterest value the social sharing site as a place to discover products and engage with the retailers and brands who sell them, and are more favorable to these activities than...
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Europe’s Struggles Keep Global Marketing Budgets At Depressed Levels
Marketing budgets are still in general decline around the world, details the [pdf] October Warc Global Marketing Index (GMI). The budget component of the index stands at 48.8 this month. While that’s...
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Online Merchants Show Strong Signs of Growth in Q3
Online merchants have reason for optimism heading into this holiday season, finds MarketLive [download page] in an October report. During the third quarter – which included back-to-school and Labor Day...
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Simplifying The Brand Experience Said to Pay Dividends
Depending on the industry, nearly one-third of American consumers would be willing to pay a premium for simpler brand experiences and interactions, according to [download page] Siegel+Gale’s 3rd annual...
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Global PR Investments Generally Flat, But Many Hop Aboard the Social Train
Global investment in public relations (PR) is treading water, according to the latest Grayling Pulse Report, released October 2012. A plurality (41.7%) of in-house marketing and communications...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct 1-7, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct 1-7, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Some Olympics Sponsors Enjoyed Lift In Brand Awareness, Esteem
Some brands have benefited from sponsoring the Summer Olympic Games in London, according to survey results released September 2012 by Research Now. Those benefits not only manifest themselves in...
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Consumers Already Starting Their Holiday Shopping
Americans will get a head start on their holiday shopping this year, finds the NRF in October 2012 survey results. Slightly more than 4 in 10 respondents said they would start shopping before...
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SMBs Warming (Slowly) To Paid Social Media Services
Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing, according to survey results from Reply!, released October 2012. Google+ is second,...
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Around The World, More Ad Dollars Continue Going Online
Global advertising spending rose 2.7% year-over-year in the first half of this year (H1), and once again, online advertising revenues grew more quickly than any other medium, details Nielsen in its...
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Sunday Night Football Carries Highest Primetime TV Spot Price Tag, By Far
NBC’s “Sunday Night Football” commands the highest average price for a 30-second spot, reports Ad Age. Its pricetag of $545,142 for 30 seconds is 60% higher than that of the second-place “American...
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In Q3, Facebook Ad Costs Dropped as Engagement Rose
Facebook ads got cheaper in Q3, says TBG Digital in its latest Global Advertising Report. In the US, average cost per click (CPC) tumbled by 40% quarter-over-quarter after passing $1 for the first time...
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Mobile Email Opens and Clicks Peak Around Meal Times
Mobile email opens are on the rise, and it seems that there are distinct times of the day that are most effective for reaching mobile users by email, finds TailoredMail in an October 2012 study. Based...
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Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice
The average number of followers boasted by Twitter users that mention top brands grew sharply in the first half (H1) of 2012, according to [download page] the Bazaarvoice Conversation Index Vol. 5,...
View ArticleTop 10 Brand Movers, September 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Digital Audio Listeners Prove Receptive to Advertising
Most digital audio listeners don’t mind ads in exchange for free access to stations, and many are willing to share personal information for more relevant messages, finds TargetSpot [pdf] in a new...
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Tablet Owners Show Some Enthusiasm For In-App Ads
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI. That interest shows a clear generational trend,...
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Targeted SocNet Ads Get A Vote of Confidence
Almost 6 in 10 American adults surveyed online by Ipsos say they would like the ads on their social networking pages to be tailored to their specific needs, according to [download page] new data...
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