NBC’s “Sunday Night Football” commands the highest average price for a 30-second spot, reports Ad Age. Its pricetag of $545,142 for 30 seconds is 60% higher than that of the second-place “American Idol,” broadcast on Fox on Wednesday nights. In the 2011-2012 season, “Sunday Night Football” and “American Idol” were about dead even. But while the SNF price jumped from $512,367 last season, “Idol” plunged from $502,900 to $340,825 this year. (more…)
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Sunday Night Football Carries Highest Primetime TV Spot Price Tag, By Far
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