SMBs Warming (Slowly) To Paid Social Media Services

Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing, according to survey results from Reply!, released October 2012. Google+ is second, used by 49.2%, followed by Twitter (32.8%) and other social platforms (19.1%). Only 18.6% of SMBs report using none. The picture changes considerably when SMBs are asked on which social media platforms they pay for services, though, with about three-quarters saying they don’t pay for any such services. (more…)